For Amrtam Spa at Crowne Plaza and InterContinental Chennai, we created a brand identity that channels serenity and spiritual elegance. Inspired by the lotus, a symbol of purity in body, speech, and mind, the logo depicts the bloom with elements that subtly echo the form of Lord Ganesh, representing balance, well-being, and divine energy.

The color palette blends soft neutrals with calming accents, reflecting the spa’s tranquil atmosphere. Every element, from the curvature of the lotus petals to the clean, minimal typography, evokes a sense of calm and rejuvenation, shaping a visual identity that mirrors the luxurious, mindful experience of Amrtam Spa