For Rich Lottery, a government-authorized lottery based in Shillong, we developed a brand identity that evokes credibility, aspiration, and prestige. The logo, a green and gold emblem with a crown and star, symbolizes prosperity, trust, and fortune. Designed to be instantly recognizable and authoritative, the mark stands as a seal of legitimacy in a space that values transparency and fairness.
The identity extended across key brand touchpoints, from stationery to custom-designed lottery tickets that balanced visual appeal with functionality and security. To take the message further, we conceptualized striking billboards placed across prominent locations. These were designed to raise awareness, communicate trust, and capture attention with clarity and confidence. Each element works in harmony to position Rich Lottery as a reliable, aspirational brand committed to changing lives, one ticket at a time.
