For Artisans, we created a brand identity that honors the intricate beauty of Indian weaves. The logo illustrates hands delicately pulling a thread, capturing the precision and dedication behind each handcrafted piece, while honoring the deep cultural legacy of Indian artisanship.

The warm brown color palette connects the brand to the earth, symbolizing authenticity and the unwavering commitment of the weavers. The typography, with its unique bindi accent on the ‘i’ and heritage-inspired curves, reinforces the cultural richness of the brand, creating an identity that celebrates the artistry and heritage of Indian weaving.