For over 25 years, Srimathi Pattammal Hospital has been a name woven into the fabric of Tirukovilure, offering maternity and child welfare care that is trusted, affordable, and deeply compassionate. Generations of mothers have returned here, not just for treatment, but for the sense of comfort and continuity it provides.

Our role was to create an identity that reflects this legacy. The logo, a delicate outline of a flower with a woman at its center, embodies fertility, growth, and the nurturing nature of the hospital’s work. The form is soft yet grounded, capturing both strength and sensitivity. Rendered in a calm shade of green, the identity evokes health, healing, and renewal, mirroring the environment the hospital strives to offer its patients every day.