Flux Envirotech, a UAE-based environmental solutions provider, needed a brand identity that echoed the fluidity of water and the responsibility of sustainability. We began with water as the core idea: pure, powerful, and essential. From this, we shaped a design system rooted in simplicity and meaning, reflecting the brand’s values and purpose.
The logo subtly integrates a droplet within the letter “U,” symbolizing purity and movement through clever use of negative space. A cool-toned color palette was chosen to evoke the many forms of water while reinforcing a sense of calm and trust. The result is a modern, cohesive identity that bridges nature and technology while capturing Flux Envirotech’s mission to create balance in an ever-changing world.
