Pioneering a bold new identity for Kuwait’s equipment leasing leader
Client
Al Qabandi
Services
Branding
Reimagining AI Qabandi, Kuwait’s leading equipment leasing company, was more than just a logo redesign—it was about crafting an entire rebranding strategy. We created a bold new logo, seamlessly merging the ‘A’ and ‘Q’ into a striking monogram that symbolizes the company’s leadership and innovation in the industry. This visual anchor allowed us to elevate their presence with a design that embodies both strength and forward-thinking.
Drawing inspiration from the world of power and electricity, we incorporated a dynamic color palette of vibrant blues, lively yellows, and energetic oranges. Alongside this, we redesigned their power generators, ensuring every element of their brand—from marketing collaterals to physical assets—exudes a cohesive, cutting-edge identity. The result is a rebrand that positions AI Qabandi as a true pioneer, reinforcing its bold, confident presence in the leasing sector.