Artworld and Sarala’s Art Centre, initially two distinct entities, approached us seeking clarity in their branding. Their goal was to create a strong, cohesive brand identity that also established their historical significance in the Indian art scene.
The left side of the logo features ascending and descending triangles, symbolising aspiration, truth, and consciousness. This represents Artworld’s core values of upward striving and integrity. The right side pays homage to the Hindu God Ganesh, symbolising wisdom and the removal of obstacles, highlighting the gallery’s role in guiding and nurturing the art community.
By combining these elements, we created a harmonious blend of traditional symbolism and contemporary design. The Indian typography, crafted by renowned artists, adds authenticity and cultural significance.
Our colour palette is thoughtfully chosen: blue represents trust, calmness, and stability, while gold symbolises luxury, success, and warmth, ensuring gold stands out in all collaterals.
