For Patnam, a Chennai-based brand bringing soulful Andhra cooking to modern homes, we built a visual identity steeped in warmth and memory. The logo features bespoke serif typography with soft, flowing curves that echo handwritten family recipes. Tamil and Telugu letterforms are woven into the design, grounding the brand in cultural authenticity and evoking the essence of home.

Packaging was designed to feel as heartfelt as the flavours themselves: earthy terracotta tones, eco-conscious kraft paper, and handcrafted illustrations narrate each product’s story. From pickles to podis, every element captures Patnam’s commitment to tradition, sustainability, and the joy of home-style cooking passed down through generations.