For Raw Perspective, a wedding and concert photography studio known for capturing life in its most authentic form, we developed a visual identity that channels emotion, movement, and memory. The logo, minimalist yet evocative, reflects their ability to find beauty in fleeting moments: timeless, instinctive, and quietly powerful.

A rich, deep red anchors the identity with warmth and emotion, echoing the soul in their storytelling. The refined serif typography brings a sense of presence: graceful, intentional, and uncluttered. Every element of the brand is designed to echo their philosophy: nothing staged, nothing forced. Just an honest lens on life, artfully told.