The Veg Project, a non-profit initiative promoting the health and environmental benefits of a vegetarian lifestyle, needed a visual identity that could inspire conscious dietary choices. We crafted a brand that not only communicated the message of sustainability but also embraced eco-friendly materials. Craft paper was chosen for its natural, earthy feel, aligning perfectly with the project’s green ethos.

Our work extended to creating custom stickers that featured QR codes, placed on vegetarian products in stores to further amplify the project’s mission. These simple yet powerful touchpoints helped engage consumers directly, furthering The Veg Project’s goal to encourage eco-conscious choices.